Meet the team

Our entire team is passionate about mental health.

We know that the best way to create a safe space in all facets of Anxend is to have a team behind the scenes that are as excited and informed as your coaches.

Leadership Team

Simon MacKinnon - OBE

Executive Chairman & Co-Founder

Maurice Edelson

CEO & Co-Founder

Barclay Gauld

Chief Technology Officer

Dr Mike Richardson

Chief Medical Officer

Emma Thompson

Chief Operating Officer

Mark Edwards

Chief Financial Officer

Clinical Advisory Group

We are proud of the quality of our programmes and training courses. They are created in consultation with an advisory team of experts in the field to ensure the programmes and training are safe, evidence-based, and rigorous in practice.

Our Chief Medical Officer, Dr Mike Richardson, sits on the Executive Board and ensures the highest level of care in the organisation.

Clinical Advisor

Dr Justin Wilson

Educational Psychologist

Dr Philippa Grace

Advisory Group

Phil Ireland

Creative Adviser

Matteo Berlucchi

AI & Health-tech Adviser

Legal & Financial Adviser

Chris Roberts

Clinical Team

Lead Psychologist Ana Pereira is responsible for the day-to-day supervision, clinical planning, and coaching of individual clients. Ana has access to support from the members of the advisory team. They refine the frameworks of the peer-coach training, and we use external medical consultants, advisors, and academics to review and refine our frameworks.

Ana Pereira

Lead Psychologist

Growth Team

Max Hughes-Williams

Digital Growth Manager

Project Manager

Cameron Pugh

Creative Team

Emma Flynn

Creative Lead

3D Animator

Hannah Uren

3D Animator

Arend van der Merwe

Designer

Pippa Scholtz

3D Animator

Josh Roypin

Development Team

Software Engineer

Chad Smith

Software Engineer

Jared Page

Kevin Kumasamba

Software Engineer

Software Engineer

Mar'waan Koma

Software Engineer

Isheanesu Zvikaramba