Meet the team
Our entire team is passionate about mental health.
We know that the best way to create a safe space in all facets of Anxend is to have a team behind the scenes that are as excited and informed as your coaches.
Leadership Team
Simon MacKinnon - OBE
Executive Chairman & Co-Founder
Maurice Edelson
CEO & Co-Founder
Barclay Gauld
Chief Technology Officer
Dr Mike Richardson
Chief Medical Officer
Emma Thompson
Chief Operating Officer
Mark Edwards
Chief Financial Officer
Clinical Advisory Group
We are proud of the quality of our programmes and training courses. They are created in consultation with an advisory team of experts in the field to ensure the programmes and training are safe, evidence-based, and rigorous in practice.
Our Chief Medical Officer, Dr Mike Richardson, sits on the Executive Board and ensures the highest level of care in the organisation.
Clinical Advisor
Dr Justin Wilson
Educational Psychologist
Dr Philippa Grace
Advisory Group
Phil Ireland
Creative Adviser
Matteo Berlucchi
AI & Health-tech Adviser
Legal & Financial Adviser
Chris Roberts
Clinical Team
Lead Psychologist Ana Pereira is responsible for the day-to-day supervision, clinical planning, and coaching of individual clients. Ana has access to support from the members of the advisory team. They refine the frameworks of the peer-coach training, and we use external medical consultants, advisors, and academics to review and refine our frameworks.
Ana Pereira
Lead Psychologist
Growth Team
Max Hughes-Williams
Digital Growth Manager
Project Manager
Cameron Pugh
Creative Team
Emma Flynn
Creative Lead
3D Animator
Hannah Uren
3D Animator
Arend van der Merwe
Designer
Pippa Scholtz
3D Animator
Josh Roypin
Development Team
Software Engineer
Chad Smith
Software Engineer
Jared Page
Kevin Kumasamba
Software Engineer
Software Engineer
Mar'waan Koma
Software Engineer
Isheanesu Zvikaramba